Highlight of the Thesis

The Exploration of Kawaii (Japanese Style) into Character Animation

Chapter 1 Introduction

In this chapter, the researcher will introduces the phenomenon of the kawaii. The researcher has seen the potential of the kawaii, it is because kawaii has appeared in a lot of fields such as web design, fashion, and lifestyle ideas tailored to various cultures of their own.

Research Question
- find out what are the elements in kawaii character
- understand the concept visual of the kawaii character appearing in the animation

Research Objective
- identify the elements of kawaii characters
- analyze the type of kawaii characters represented in animation that are appearing in the animation

Chapter 2 Literature Review

For the chapter literature review, the researcher has studied the context that are related with the research. That are:-

2.1       Kawaii

2.1.1     Element of kawaii

             2.1.1.1 Shapes

             2.1.1.2 Colors

2.2       Animation

2.2.1     Character Animation

2.3       Character Design

2.3.1     Kawaii Character Design

Chapter 3 Methodology
The researcher will conduct the case study as the research method. It will study 3 designers that apply kawaii element in their design. The researcher will observe the designer’s character design to find out the element that is the kawaii.

i. Simone Ledgno
ii. Silvia Portella
iii. Charuca

Storyboard

This is the storyboard of my "Fuman Character". The setting of the story is at a cafe. Therefore, the visual concept will have the element of cafe and kawaii.

Pull & Bear

This is the sitemap of the website Pull & Bear.

Trying Some Character Design

This is the character design that I try to create. For my final year project I try to create the character by using the food. I try to develop my "Fuman" character which mean Food and Human. Hope my final character design can be coming soon.

"Canimals"

Canimals is created by Voozclub Co., Ltd. It is South Korean CGI animated television series. I love the kawaii style of the character design in this animation. It is combine the can and animals. The character of the canimals included cat, rabbit, poodle, owl and so on. Besides that the background of this animation is interesting. It uses the real environment composing with the 3D animation character.

"Donutella"

This is one of the tokidoki character design named Donutella. It is comes from a planet where sugar is used as energy. One day while out scouting the milky way for a new fuel source in her donut U.F.O., Donutella discovered planet Earth. On Earth, Donutella was excited to find a lot of sweets and treats to fuel herself and her people. Almoinst stantly Donutella realized that it would be much better to start a sweet colony here and invite all of her friends than to go back home. (Retrieved from tokidoki official website)

"Tokidoki"

"Tokidoki" means something in Japanese. It is the Japanese inspired lifestyle brand created in 2005 by Italian artist Simone Legno. They are produce apparel, footwear, accessories and other products using art, iconic characters and the logo designed by Simone Legno. He is also incorporates Japanese pop culture and personal life experiences into his creations.

"Tokidoki is the hope, the hidden energy that everyone has inside, it gives us the strength to face a new day and dream about something positive and the hope that something magical will happen to us." - Simone Legno