"Tokidoki"

"Tokidoki" means something in Japanese. It is the Japanese inspired lifestyle brand created in 2005 by Italian artist Simone Legno. They are produce apparel, footwear, accessories and other products using art, iconic characters and the logo designed by Simone Legno. He is also incorporates Japanese pop culture and personal life experiences into his creations.

"Tokidoki is the hope, the hidden energy that everyone has inside, it gives us the strength to face a new day and dream about something positive and the hope that something magical will happen to us." - Simone Legno